Facebook’s News Feed update now considers time as a valuable metric

News Feed Update FYI: More Articles You Want to Spend Time Viewing Facebook announced this week that they are once again making changes to their News Feed as part of their “Feed Quality Program.” Based on feedback from users, they’ve determined that the actions people take, such as liking, clicking, commenting, or sharing content, don’t always paint a full picture of their sentiment. This change will affect both Instant Articles and posts you interact with through Facebook mobile. [video width="1280" height="720" mp4="" poster=""][/video] This change comes on the heels of a similar news feed update made back in February. Through research...

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3 Effective and Low Cost Ways to Cultivate Your Customer Knowledge

hree Effective and Low Cost Methods to Cultivate Your Customer Knowledge

I found this African proverb not long ago, “Knowledge is like a garden: if it is not cultivated, it cannot be harvested.” It serves as a reminder about the importance of challenging ourselves to continually seek to understand what is going on around us and in the world at large. For those of us who run a small business, it can be especially hard to spend the time to look outward given our limited time and financial resources. But cultivating your customer knowledge and applying it immediately to your business can be easy and cost effective; just by leveraging a few...

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