Customer Relationship Management: How to Romance Your Customers
Several months back, I attended an event where entrepreneurs and inventors were pitching their products and services for investment funding. This was the first time I had been at an event with this focus. I must say that it was very cool to see so much innovation going on up close and personal. One…
When working remotely, it can be difficult to network and build up career skills when there is less opportunity to participate in large, in-person conferences and training. To combat this disadvantage, we have compiled our best networking tips to help you connect with your peers, former colleagues, and discover new opportunities.
Whether you’re traveling this holiday season or celebrating at home, we’ve picked out our top 10 best gifts for entrepreneurs that can help to support their business, spirit, and soul! The first 5 items on the list would make great gifts to give to the entrepreneur in your life. The last 5 items are great tools to pick up for yourself if you are a business owner.The holiday season is the perfect time to catch up on some good reading and to gift books and…
Many of you (and we!) like to enjoy casual parties or events. We think business networking events present great opportunities to engage in some good network building, market intelligence gathering, or sales prospecting. So, why not expand your networking to casual parties and get-togethers? I know, I know, you must be saying “Are you kidding me? My goal is to have fun, not network at a party!”
I got a question from someone the other day who just launched her business. She was interested in knowing how to get feedback from trusted sources on her initiatives. It’s a good question. In addition to using the standard consumer research techniques, my advice was this: create an advisory board.I am not talking about how to create a board of directors. That has financial and governance responsibilities. Rather, we’re talking about how to create an advisory board. An advisory board is a group of individuals…
We are always excited to see what we can learn from other entrepreneurs and owner-led businesses. Where did their inspiration come from? What makes them special?We would like share with you some of our favorite examples we’ve gathered over the years in a dedicated series of posts.
In addition, we would also love to have you share with us brands you see as great companies and why. Our hope is that each of us can take away valuable “nuggets” that we can then apply in our own way.
Recently, on holiday to Tenerife, Canary Islands, Spain, I was reminded by a great-grandmother of one of the keys to being a successful salesperson. She said, “give your customer your best advice.” Sounds simple, right?But first, let me tell you how I came to meet this wonderful great-grandmother. Touring around Tenerife, we visited the village of Vilaflor, as recommended by the guide we received at the airport. It is a beautiful place, known for the “roseta,” a special type of embroidery. Walking around the tiny village, a…
Maintaining strong relationships with your customers, prospects, and partners is key to help your business stay top of mind against your competitors.In this article, we will take a look at a number of channel sales strategies, plus four tips to help you boost your sales, at any time of the year.
One of my favorite inspirational ideas comes from world-renowned poet and writer, Maya Angelou. She said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never…
Are you interested in OPM–other people’s money? I am! So what exactly does that mean?
No, I am not talking about doing something that is illegal. Ha!
It is actually a phrase coined in one of my past marketing roles. For our team, it was shorthand for securing funds from prospective partners for marketing activities. This was very serious business; it meant the difference between running a sustained, strategic campaign and dabbling in short bursts of tactical messaging.
I get asked frequently about getting sponsorships or creating jointly funded and mutually beneficial…
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