Case Studies, Use Cases, and References: 3 Must-Have Content Pieces in Your Marketing Toolkit
Not a ton is written about the importance of case studies, uses cases, and customer references–much is lost in the flurry around social media marketing tips. But we think these are 3 content pieces that are a must in your marketing and sales toolkit.
Several months back, I attended an event where entrepreneurs and inventors were pitching their products and services for investment funding. This was the first time I had been at an event with this focus. I must say that it was very cool to see so much innovation going on up close and personal. One…
Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.
