Are you interested in OPM–other people’s money? I am! So what exactly does that mean?
No, I am not talking about doing something that is illegal. Ha!
It is actually a phrase coined in one of my past marketing roles. For our team, it was shorthand for securing funds from prospective partners for marketing activities. This was very serious business; it meant the difference between running a sustained, strategic campaign and dabbling in short bursts of tactical messaging.
I get asked frequently about getting sponsorships or creating jointly funded and mutually beneficial…
Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.