Case Studies, Use Cases, and References: 3 Must-Have Content Pieces in Your Marketing Toolkit
Not a ton is written about the importance of case studies, uses cases, and customer references–much is lost in the flurry around social media marketing tips. But we think these are 3 content pieces that are a must in your marketing and sales toolkit.
Several months back, I attended an event where entrepreneurs and inventors were pitching their products and services for investment funding. This was the first time I had been at an event with this focus. I must say that it was very cool to see so much innovation going on up close and personal. One…
Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.
Are you interested in OPM–other people’s money? I am! So what exactly does that mean?
Thank you to everyone who joined our first Blab chat with Chelsea from The Creative Side! Chelsea and I talked about How to Design a Brand Identity for Bloggers for about an hour and a half, and we loved the questions you guys asked us during the Q&A section.
All moms deserve to fulfill their inner mompreneur–and if you have a business vision, Laura Williams is the original 
Exhibiting at trade shows, conferences, or pop-up shows is a great way to promote your product to a targeted audience. You’re able to interact with your customers or prospects, and you get to see what your competition is up to. But, it can be expensive when compared to email or social media marketing. You need to account for your trade show booth, exhibitor fees, the packing, set up, dismantling, and transportation of your exhibit, plus travel costs. And, you’re investing time. Oh, and yes, your feet will be killing…
I get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don’t lack for what to say, but rather how to sharpen its effectiveness. 
