Top 10 Gifts for Entrepreneurs and Business Owners

Top 10 Gifts for Entrepreneurs and Business Owners

Whether you're traveling this holiday season or celebrating at home, we've picked out our top 10 best gifts for entrepreneurs that can help to support their business, spirit, and soul! The first 5 items on the list would make great gifts to give to the entrepreneur in your life. The last 5 items are great tools to pick up for yourself if you are a business owner. The holiday season is the perfect time to catch up on some good reading and to gift books and other treasures that will be appreciated by the small business owners and entrepreneurs (or...

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How to Create an Advisory Board for Your Business

I got a question from someone the other day who just launched her business. She was interested in knowing how to get feedback from trusted sources on her initiatives. It's a good question. In addition to using the standard consumer research techniques, my advice was this: create an advisory board. I am not talking about how to create a board of directors. That has financial and governance responsibilities. Rather, we're talking about how to create an advisory board. An advisory board is a group of individuals that can give you good advice, coaching and connections...for free...on topics where you need help. I...

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Why We Love Johnny Cupcakes

We are always excited to see what we can learn from other entrepreneurs and owner-led businesses. Where did their inspiration come from? What makes them special? We would like share with you some of our favorite examples we've gathered over the years in a dedicated series of posts. In addition, we would also love to have you share with us brands you see as great companies and why. Our hope is that each of us can take away valuable "nuggets" that we can then apply in our own way. We couldn't think of a better example to start this series than...

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What a Great-Grandmother Reminded Me About Sales

Recently, on holiday to Tenerife, Canary Islands, Spain, I was reminded by a great-grandmother of one of the keys to being a successful salesperson. She said, "give your customer your best advice." Sounds simple, right? But first, let me tell you how I came to meet this wonderful great-grandmother. Touring around Tenerife, we visited the village of Vilaflor, as recommended by the guide we received at the airport. It is a beautiful place, known for the "roseta," a special type of embroidery. Walking around the tiny village, a storefront caught my eye and I went inside. There I met the...

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Channel Sales Strategies | 4 Tips to Boost Your Sales

Channel sales strategies: 4 Tips to Boost Your Sales

Maintaining strong relationships with your customers, prospects, and partners is key to help your business stay top of mind against your competitors. In this article, we will take a look at a number of channel sales strategies, plus four tips to help you boost your sales, at any time of the year. One of my favorite inspirational ideas comes from world-renowned poet and writer, Maya Angelou. She said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." In our crazy busy world, it is easy...

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5 Tips for Creating and Managing Joint Marketing Partnerships

Are you interested in OPM–other people’s money? I am! So what exactly does that mean? No, I am not talking about doing something that is illegal. Ha! It is actually a phrase coined in one of my past marketing roles. For our team, it was shorthand for securing funds from prospective partners for marketing activities. This was very serious business; it meant the difference between running a sustained, strategic campaign and dabbling in short bursts of tactical messaging. I get asked frequently about getting sponsorships or creating jointly funded and mutually beneficial marketing activities. While the goal for each type...

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15 Strategies To Make Your Home Rental Business Successful

Whether it's a full house, an apartment or even one (tiny!) room, the vacation rental and home rental business is getting larger and larger by the day. Between Airbnb, HomeAway, and FlipKey alone, there are nearly 4 million listings worldwide. Perhaps you see an opportunity for yourself to start a home rental business. Go for it!! We did, eight years ago now, and we've been happy with the results. We approached marketing our condominium by applying the same principles we teach to small business owners: Target: Who do we want to appeal to and, by definition, who could we not serve well? Product:...

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How to Make Your Pop-Up Show or Trade Show Booth Work for You

pop-up show or trade show booth tips

Exhibiting at trade shows, conferences, or pop-up shows is a great way to promote your product to a targeted audience. You’re able to interact with your customers or prospects, and you get to see what your competition is up to. But, it can be expensive when compared to email or social media marketing. You need to account for your trade show booth, exhibitor fees, the packing, set up, dismantling, and transportation of your exhibit, plus travel costs. And, you’re investing time. Oh, and yes, your feet will be killing you by the end of the day, guaranteed! Follow along with our accompanying Trade Show Guide and...

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Want to Create an Ad? 7 Questions to Get it Right the First Time

Advertising your business is absolutely necessary. If all the great brands do it (think Coca-Cola®, Apple®, Nike®), you need to do it too. With so much competition for people's attention, there's a need to constantly remind current customers AND potential new ones of what you have to offer. If you want to create an ad that will have a positive image and ROI, you'll need to do some important upfront thinking on your part. I've seen many small (and large) businesses have to re-work their ads after poor results: expenses that could have been avoided. Grab the 10 page workbook that goes along...

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10 Marketing Lessons I Learned the Hard Way–So You Don’t Have To

10 marketing lessons

I’ve spent a career working across many different businesses, in the consumer and b2b domains. I've been on some of the best brands globally–Jell-O Gelatin, American Express and IBM. For anyone who spends a significant time in an area, you know you build up both muscle and scar tissue in doing so. As you plan your own marketing efforts, even if you’re just starting with a Facebook page, the following is a list of my top 10 marketing lessons, learned the hard way. Here's to your success. Superior value: Ensure that what you’re offering is better in all ways than what the competition is providing....

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