10 Books to Put on Your Summer Reading List

Summer Reading List Picks

The summer season is the perfect time to catch up on all those books you've saved to your Amazon wish list since you put "read more books" in your New Year's Resolution. We caught you! My mom and I have put together this list of some of our favorite books from our collective bookshelves. Some are perfect for the beach, while others are intended to help your business grow. Some are good for both! Can you guess who picked out which books? Whether you're traveling this summer or staying local, these 10 books can help you get a jump start on the second...

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15 Strategies To Make Your Home Rental Business Successful

Whether it's a full house, an apartment or even one (tiny!) room, the vacation rental and home rental business is getting larger and larger by the day. Between Airbnb, HomeAway, and FlipKey alone, there are nearly 4 million listings worldwide. Perhaps you see an opportunity for yourself to start a home rental business. Go for it!! We did, eight years ago now, and we've been happy with the results. We approached marketing our condominium by applying the same principles we teach to small business owners: Target: Who do we want to appeal to and, by definition, who could we not serve well? Product:...

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Recap: How to Design a Brand Identity for Bloggers

How to design a brand identity for bloggers

Thank you to everyone who joined our first Blab chat with Chelsea from The Creative Side! Chelsea and I talked about How to Design a Brand Identity for Bloggers for about an hour and a half, and we loved the questions you guys asked us during the Q&A section. Here's a rundown of the main points you'll hear us discuss during the workshop: - How to find your target audience (Lucy) - How to create a style for your brand (Chelsea) - How to communicate with your audience (Lucy) - How to design graphics that represent your brand (Chelsea) - How...

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