What Goes Into a Successful Marketing Plan?
What does it take to create and implement a successful marketing plan?
We always say that everyone is in “marketing.” That everyone is in “sales.”
Why?
Because no matter what role you have in your organization (an entrepreneur, a manager, or a subject matter expert), you need to be able to identify trends, to figure out how to create and sustain value for your customers and partners (whether external or internal), and to develop effective ways to get that message across.
That’s the perspective we’ve thought about as we assembled the content for The Marketing Plan Blueprint course: to walk…
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Exhibiting at trade shows, conferences, or pop-up shows is a great way to promote your product to a targeted audience. You’re able to interact with your customers or prospects, and you get to see what your competition is up to. But, it can be expensive when compared to email or social media marketing. You need to account for your trade show booth, exhibitor fees, the packing, set up, dismantling, and transportation of your exhibit, plus travel costs. And, you’re investing time. Oh, and yes, your feet will be killing…
I get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don’t lack for what to say, but rather how to sharpen its effectiveness. 
