Blog

Every Day is a Good Day for Marketing Planning

Every day is a good day for marketing planning. Really? Yes, because a well-thought-out marketing plan will help you to win new business and customers, to get more investments if you need them, and to have your team more aligned and committed to your goals. I remember the first “big” marketing plan I had to write for a business I was responsible for. It scared the heck out of me! Why? Because the stakes were high. I had to develop one that convinced senior management that my business was worth investing in as much as I did AND it had...

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10 Books to Put on Your Summer Reading List

Summer Reading List Picks

The summer season is the perfect time to catch up on all those books you've saved to your Amazon wish list since you put "read more books" in your New Year's Resolution. We caught you! My mom and I have put together this list of some of our favorite books from our collective bookshelves. Some are perfect for the beach, while others are intended to help your business grow. Some are good for both! Can you guess who picked out which books? Whether you're traveling this summer or staying local, these 10 books can help you get a jump start on the second...

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15 Strategies To Make Your Home Rental Business Successful

Whether it's a full house, an apartment or even one (tiny!) room, the vacation rental and home rental business is getting larger and larger by the day. Between Airbnb, HomeAway, and FlipKey alone, there are nearly 4 million listings worldwide. Perhaps you see an opportunity for yourself to start a home rental business. Go for it!! We did, eight years ago now, and we've been happy with the results. We approached marketing our condominium by applying the same principles we teach to small business owners: Target: Who do we want to appeal to and, by definition, who could we not serve well? Product:...

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Recap: How to Design a Brand Identity for Bloggers

How to design a brand identity for bloggers

Thank you to everyone who joined our first Blab chat with Chelsea from The Creative Side! Chelsea and I talked about How to Design a Brand Identity for Bloggers for about an hour and a half, and we loved the questions you guys asked us during the Q&A section. Here's a rundown of the main points you'll hear us discuss during the workshop: - How to find your target audience (Lucy) - How to create a style for your brand (Chelsea) - How to communicate with your audience (Lucy) - How to design graphics that represent your brand (Chelsea) - How...

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The Essential Introduction to Starting a Blog for Mompreneurs

FB - The Essential Introduction to Starting a Blog for Mompreneurs

All moms deserve to fulfill their inner mompreneur–and if you have a business vision, Laura Williams is the original badass business mum. We're huge fans of her straight talk and actionable resources for mompreneurs (or mumpreneurs as they like to say across the pond!) Starting a blog is integral to your personal journey as an small business owner. We understand that starting a blog can be overwhelming (we're working on ours daily!), but it doesn't have to be. With a clear vision of your goals for your blog, you'll know what your end result looks like and be able to move swiftly towards that ideal finished product....

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How to Make Your Pop-Up Show or Trade Show Booth Work for You

pop-up show or trade show booth tips

Exhibiting at trade shows, conferences, or pop-up shows is a great way to promote your product to a targeted audience. You’re able to interact with your customers or prospects, and you get to see what your competition is up to. But, it can be expensive when compared to email or social media marketing. You need to account for your trade show booth, exhibitor fees, the packing, set up, dismantling, and transportation of your exhibit, plus travel costs. And, you’re investing time. Oh, and yes, your feet will be killing you by the end of the day, guaranteed! Follow along with our accompanying Trade Show Guide and...

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4 Steps to Creating an Effective Message

creating an effective message

I get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don't lack for what to say, but rather how to sharpen its effectiveness. This guide provides 4 steps to creating an effective message.   Step 1: THE TARGET: Who is my audience for this message? Messages are most effective when set in the context of a specific audience. Step 2: THE MESSAGE: What is the solution I am providing? This is the core of what you're promising to customers. Your unique value that is meaningful...

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Life Lessons by Inspiring Moms on Mother’s Day (+ Every Day!)

I think it's worth celebrating inspiring moms every day. When my mom and I decided to start a business together this year, it came on the heels of me getting mad at other people on the Internet (typical!). I was looking for new marketing freelancing opportunities and, on the recommendation of one of my friends, I checked out Fiverr. And I didn't like what I saw, at all. Now, I'm 100% all for people rocking their side hustle (and we'll share more of our thoughts on having a successful side business in the future). But one particular seller was hawking off...

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Want to Create an Ad? 7 Questions to Get it Right the First Time

Advertising your business is absolutely necessary. If all the great brands do it (think Coca-Cola®, Apple®, Nike®), you need to do it too. With so much competition for people's attention, there's a need to constantly remind current customers AND potential new ones of what you have to offer. If you want to create an ad that will have a positive image and ROI, you'll need to do some important upfront thinking on your part. I've seen many small (and large) businesses have to re-work their ads after poor results: expenses that could have been avoided. Grab the 10 page workbook that goes along...

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10 Marketing Lessons I Learned the Hard Way–So You Don’t Have To

10 marketing lessons

I’ve spent a career working across many different businesses, in the consumer and b2b domains. I've been on some of the best brands globally–Jell-O Gelatin, American Express and IBM. For anyone who spends a significant time in an area, you know you build up both muscle and scar tissue in doing so. As you plan your own marketing efforts, even if you’re just starting with a Facebook page, the following is a list of my top 10 marketing lessons, learned the hard way. Here's to your success. Superior value: Ensure that what you’re offering is better in all ways than what the competition is providing....

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