Category: Promotion
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Case Studies, Use Cases, and References: 3 Must-Have Content Pieces in Your Marketing Toolkit
Not a ton is written about the importance of case studies, uses cases, and customer references–much is lost in the flurry around social media marketing tips. But we think these are 3 content pieces that are a must in your marketing and sales toolkit. Several months back, I attended an event where entrepreneurs and inventors…
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5 Tips for Creating and Managing Joint Marketing Partnerships
Are you interested in OPM–other people’s money? I am! So what exactly does that mean? No, I am not talking about doing something that is illegal. Ha! It is actually a phrase coined in one of my past marketing roles. For our team, it was shorthand for securing funds from prospective partners for marketing activities.…
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What Goes Into a Successful Marketing Plan?
What does it take to create and implement a successful marketing plan? We always say that everyone is in “marketing.” That everyone is in “sales.” Why? Because no matter what role you have in your organization (an entrepreneur, a manager, or a subject matter expert), you need to be able to identify trends, to figure…
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How to Get Help With Your Marketing Plan
Going through a structured planning process and then writing and sharing your marketing plan will go a long way towards addressing many of the issues you struggle with to grow your brand. Are you struggling with getting funding from potential investors? Are you struggling with getting your employees engaged to support your goals? Are you struggling…
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What Do I Get out of Writing a Marketing Plan?
With so many communication platforms out there, it is hard not to get sucked into worrying about your next blog post, your next tweet, or your next event at the expense of thinking about your overall marketing strategy. We know you’re busy running your business or you’re busy conceiving the details of your new venture.…
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Every Day is a Good Day for Marketing Planning
Every day is a good day for marketing planning. Really? Yes, because a well-thought-out marketing plan will help you to win new business and customers, to get more investments if you need them, and to have your team more aligned and committed to your goals. I remember the first “big” marketing plan I had to…
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Recap: How to Design a Brand Identity for Bloggers
Thank you to everyone who joined our first Blab chat with Chelsea from The Creative Side! Chelsea and I talked about How to Design a Brand Identity for Bloggers for about an hour and a half, and we loved the questions you guys asked us during the Q&A section. Here’s a rundown of the main points…
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The Essential Introduction to Starting a Blog for Mompreneurs
All moms deserve to fulfill their inner mompreneur–and if you have a business vision, Laura Williams is the original badass business mum. We’re huge fans of her straight talk and actionable resources for mompreneurs (or mumpreneurs as they like to say across the pond!) Starting a blog is integral to your personal journey as an small business owner.…
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How to Make Your Pop-Up Show or Trade Show Booth Work for You
Exhibiting at trade shows, conferences, or pop-up shows is a great way to promote your product to a targeted audience. You’re able to interact with your customers or prospects, and you get to see what your competition is up to. But, it can be expensive when compared to email or social media marketing. You need to account for…
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4 Steps to Creating an Effective Message
I get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don’t lack for what to say, but rather how to sharpen its effectiveness. This guide provides 4 steps to creating an effective message. Step 1: THE TARGET: Who is…