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Category: Branding

Why We Love Johnny Cupcakes

February 3, 2018
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| Categories: Branding, Small Business

We are always excited to see what we can learn from other entrepreneurs and owner-led businesses. Where did their inspiration come from? What makes them special? We would like share with you some of our favorite examples we've gathered over the years in a dedicated series of posts. In addition, we would also love to have you share with us brands you see as great companies and why. Our hope is that each of us can take away valuable "nuggets" that we can then apply in our own way. We couldn't think of a better example to start this series than...

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Recap: How to Design a Brand Identity for Bloggers

June 2, 2016
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| Categories: Blogging Tips, Branding
How to design a brand identity for bloggers

Thank you to everyone who joined our first Blab chat with Chelsea from The Creative Side! Chelsea and I talked about How to Design a Brand Identity for Bloggers for about an hour and a half, and we loved the questions you guys asked us during the Q&A section. Here's a rundown of the main points you'll hear us discuss during the workshop: - How to find your target audience (Lucy) - How to create a style for your brand (Chelsea) - How to communicate with your audience (Lucy) - How to design graphics that represent your brand (Chelsea) - How...

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4 Steps to Creating an Effective Message

May 11, 2016
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| Categories: Blogging Tips, Branding, Market Research
creating an effective message

I get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don't lack for what to say, but rather how to sharpen its effectiveness. This guide provides 4 steps to creating an effective message.   Step 1: THE TARGET: Who is my audience for this message? Messages are most effective when set in the context of a specific audience. Step 2: THE MESSAGE: What is the solution I am providing? This is the core of what you're promising to customers. Your unique value that is meaningful...

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