Category: Branding
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Why We Love Johnny Cupcakes
We are always excited to see what we can learn from other entrepreneurs and owner-led businesses. Where did their inspiration come from? What makes them special? We would like share with you some of our favorite examples we’ve gathered over the years in a dedicated series of posts. In addition, we would also love to…
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Recap: How to Design a Brand Identity for Bloggers
Thank you to everyone who joined our first Blab chat with Chelsea from The Creative Side! Chelsea and I talked about How to Design a Brand Identity for Bloggers for about an hour and a half, and we loved the questions you guys asked us during the Q&A section. Here’s a rundown of the main points…
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4 Steps to Creating an Effective Message
I get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don’t lack for what to say, but rather how to sharpen its effectiveness. This guide provides 4 steps to creating an effective message. Step 1: THE TARGET: Who is…
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10 Instagram Marketing Tips for Small Businesses
With over 400 million monthly active users as of September 2015, Instagram is the mobile destination where brands go to share creative stories that drive business results. However, many small businesses have shied away from the platform due to a knowledge gap between how to produce great content, and how to turn engagement into traffic, leads,…