Month: April 2016
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10 Marketing Lessons I Learned the Hard Way–So You Don’t Have To
I’ve spent a career working across many different businesses, in the consumer and b2b domains. I’ve been on some of the best brands globally–Jell-O Gelatin, American Express and IBM. For anyone who spends a significant time in an area, you know you build up both muscle and scar tissue in doing so. As you plan your…
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Facebook’s News Feed update now considers time as a valuable metric
News Feed Update FYI: More Articles You Want to Spend Time Viewing Facebook announced this week that they are once again making changes to their News Feed as part of their “Feed Quality Program.” Based on feedback from users, they’ve determined that the actions people take, such as liking, clicking, commenting, or sharing content, don’t always…
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3 Effective and Low Cost Ways to Cultivate Your Customer Knowledge
I found this African proverb not long ago, “Knowledge is like a garden: if it is not cultivated, it cannot be harvested.” It serves as a reminder about the importance of challenging ourselves to continually seek to understand what is going on around us and in the world at large. For those of us who…
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10 Instagram Marketing Tips for Small Businesses
With over 400 million monthly active users as of September 2015, Instagram is the mobile destination where brands go to share creative stories that drive business results. However, many small businesses have shied away from the platform due to a knowledge gap between how to produce great content, and how to turn engagement into traffic, leads,…