What a Great-Grandmother Reminded Me About Sales
Recently, on holiday to Tenerife, Canary Islands, Spain, I was reminded by a great-grandmother of one of the keys to being a successful salesperson. She said, “give your customer your best advice.” Sounds simple, right?
But first, let me tell you how I came to meet this wonderful great-grandmother. Touring around Tenerife, we visited the village of Vilaflor, as recommended by the guide we received at the airport. It is a beautiful place, known for the “roseta,” a special type of embroidery. Walking around the tiny village, a…
Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.
I think it’s worth celebrating inspiring moms every day. When my mom and I decided to start a business together this year, it came on the heels of me getting mad at other people on the Internet (typical!). I was looking for new marketing freelancing opportunities and, on the recommendation of one of my friends, I checked out Fiverr. And I didn’t like what I saw, at all.
