3 Effective and Low Cost Ways to Cultivate Your Customer Knowledge
I found this African proverb not long ago, “Knowledge is like a garden: if it is not cultivated, it cannot be harvested.” It serves as a reminder about the importance of challenging ourselves to continually seek to understand what is going on around us and in the world at large. For those of us who run a small business, it can be especially hard to spend the time to look outward given our limited time and financial resources. But cultivating your customer knowledge and applying it immediately to your business can be easy and cost effective; just by leveraging a few...
