Tag: creating a marketing strategy
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5 Tips for Creating and Managing Joint Marketing Partnerships
Are you interested in OPM–other people’s money? I am! So what exactly does that mean? No, I am not talking about doing something that is illegal. Ha! It is actually a phrase coined in one of my past marketing roles. For our team, it was shorthand for securing funds from prospective partners for marketing activities.…
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What Goes Into a Successful Marketing Plan?
What does it take to create and implement a successful marketing plan? We always say that everyone is in “marketing.” That everyone is in “sales.” Why? Because no matter what role you have in your organization (an entrepreneur, a manager, or a subject matter expert), you need to be able to identify trends, to figure…