What Goes Into a Successful Marketing Plan?

What does it take to create and implement a successful marketing plan?

We always say that everyone is in “marketing.” That everyone is in “sales.”

Why?

Because no matter what role you have in your organization (an entrepreneur, a manager, or a subject matter expert), you need to be able to identify trends, to figure out how to create and sustain value for your customers and partners (whether external or internal), and to develop effective ways to get that message across.

That’s the perspective we’ve thought about as we assembled the content for The Marketing Plan Blueprint course: to walk you…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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How to Get Help With Your Marketing Plan

Going through a structured planning process and then writing and sharing your marketing plan will go a long way towards addressing many of the issues you struggle with to grow your brand.

Are you struggling with getting funding from potential investors?

Are you struggling with getting your employees engaged to support your goals?

Are you struggling with positioning your brand so it can compete effectively to win more business?

One way to sort this out is by thinking from the outside in and not from the inside out.

Try saying that five times fast!

What we mean is that understanding the implications of what’s happening in…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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What Do I Get out of Writing a Marketing Plan?

With so many communication platforms out there, it is hard not to get sucked into worrying about your next blog post, your next tweet, or your next event at the expense of thinking about your overall marketing strategy.

We know you’re busy running your business or you’re busy conceiving the details of your new venture.

So why does it make sense for you spend time writing a marketing plan?

For us, the benefits are many. Above all, it sets the foundation for how you are going to serve and win customers. It ensures that you are connecting all of the dots, from…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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Every Day is a Good Day for Marketing Planning

Every day is a good day for marketing planning.

Really?

Yes, because a well thought-out marketing plan will help you to win new business and customers, to get more investments if you need them, and to have your team more aligned and committed to your goals.

I remember the first “big” marketing plan I had to write for a business I was responsible for.

It scared the heck out of me!

Why? Because the stakes were high.

I had to develop one that convinced senior management that my business was worth investing in as much as I did AND it had to deliver results for…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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