How to Create an Advisory Board for Your Business
I got a question from someone the other day who just launched her business. She was interested in knowing how to get feedback from trusted sources on her initiatives. It's a good question. In addition to using the standard consumer research techniques, my advice was this: create an advisory board. I am not talking about how to create a board of directors. That has financial and governance responsibilities. Rather, we're talking about how to create an advisory board. An advisory board is a group of individuals that can give you good advice, coaching and connections...for free...on topics where you need help. I...
