5 Tips for Creating and Managing Joint Marketing Partnerships
Are you interested in OPM–other people’s money? I am! So what exactly does that mean? No, I am not talking about doing something that is illegal. Ha! It is actually a phrase coined in one of my past marketing roles. For our team, it was shorthand for securing funds from prospective partners for marketing activities. This was very serious business; it meant the difference between running a sustained, strategic campaign and dabbling in short bursts of tactical messaging. I get asked frequently about getting sponsorships or creating jointly funded and mutually beneficial marketing activities. While the goal for each type...
