Month: May 2016
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The Essential Introduction to Starting a Blog for Mompreneurs
All moms deserve to fulfill their inner mompreneur–and if you have a business vision, Laura Williams is the original badass business mum. We’re huge fans of her straight talk and actionable resources for mompreneurs (or mumpreneurs as they like to say across the pond!) Starting a blog is integral to your personal journey as an small business owner.…
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How to Make Your Pop-Up Show or Trade Show Booth Work for You
Exhibiting at trade shows, conferences, or pop-up shows is a great way to promote your product to a targeted audience. You’re able to interact with your customers or prospects, and you get to see what your competition is up to. But, it can be expensive when compared to email or social media marketing. You need to account for…
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4 Steps to Creating an Effective Message
I get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don’t lack for what to say, but rather how to sharpen its effectiveness. This guide provides 4 steps to creating an effective message. Step 1: THE TARGET: Who is…
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Life Lessons by Inspiring Moms on Mother’s Day (+ Every Day!)
I think it’s worth celebrating inspiring moms every day. When my mom and I decided to start a business together this year, it came on the heels of me getting mad at other people on the Internet (typical!). I was looking for new marketing freelancing opportunities and, on the recommendation of one of my friends, I…
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Want to Create an Ad? 7 Questions to Get it Right the First Time
Advertising your business is absolutely necessary. If all the great brands do it (think Coca-Cola®, Apple®, Nike®), you need to do it too. With so much competition for people’s attention, there’s a need to constantly remind current customers AND potential new ones of what you have to offer. If you want to create an ad that…