About the book:
It’s a step-by-step workbook on how to create a marketing plan that will support turning a great idea into a winning business. It is designed for first-timers, people whose first time it is crafting a marketing plan, and it is filled with practical and low-cost ideas and reusable templates and worksheets–plus bonus digital downloads.
About the publisher:
We independently published with BookBaby and are delighted with the high-quality printing. Through their print-on-demand service, we’ve been able to publish this book without taking on any inventory. This means faster and more affordable delivery for you, and it helps us too! We encourage you to order directly from the publisher for these benefits, but we understand you may have a preferred retailer.
The book is available from the following retailers:
Praise for The Marketing Plan Blueprint:
“The Marketing Plan Blueprint is an easy to follow guide that empowers entrepreneurs to take their businesses to the next level.”
– Dana Kaye, founder of Kaye Publicity, Inc.
Praise for the Miriam Vializ-Briggs:
“…I worked for Miriam at a critical time in my career where I needed to deepen my understanding of marketing…Miriam came from having created Amex’s “Membership has its Privileges” and I would consider on the forefront on the need to build a community with your customers which she tried to instill in her team. She is and was a true brand marketer with great concern for our customer’s experience. I can still recall when I or others would present to her and true to form, it was overly complicated and not well thought out. She would gently challenge us to reconsider the customer experience and simplify the engagement and not make our poor customers jump through hoops to decipher. At the same time, she had a very disciplined approach to marketing which taught me that metrics and rigor are applicable at all levels of marketing.”
– Jill Kaplan, CEO of Escape Velocity Inc.
“I took Miriam’s “Managing Customer Value” course as part of my executive MBA program. She did a great job delivering the core concepts and I enjoyed the practical experiences she shared with us.”
– Hannah Bell, MBA; Former Executive Director, PEI Business Women’s Association