Author: Miriam Vializ-Briggs
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15 Strategies To Make Your Home Rental Business Successful
Whether it’s a full house, an apartment or even one (tiny!) room, the vacation rental and home rental business is getting larger and larger by the day. Between Airbnb, HomeAway, and FlipKey alone, there are nearly 4 million listings worldwide. Perhaps you see an opportunity for yourself to start a home rental business. Go for it!! We…
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How to Make Your Pop-Up Show or Trade Show Booth Work for You
Exhibiting at trade shows, conferences, or pop-up shows is a great way to promote your product to a targeted audience. You’re able to interact with your customers or prospects, and you get to see what your competition is up to. But, it can be expensive when compared to email or social media marketing. You need to account for…
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4 Steps to Creating an Effective Message
I get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don’t lack for what to say, but rather how to sharpen its effectiveness. This guide provides 4 steps to creating an effective message. Step 1: THE TARGET: Who is…
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Want to Create an Ad? 7 Questions to Get it Right the First Time
Advertising your business is absolutely necessary. If all the great brands do it (think Coca-Cola®, Apple®, Nike®), you need to do it too. With so much competition for people’s attention, there’s a need to constantly remind current customers AND potential new ones of what you have to offer. If you want to create an ad that…
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10 Marketing Lessons I Learned the Hard Way–So You Don’t Have To
I’ve spent a career working across many different businesses, in the consumer and b2b domains. I’ve been on some of the best brands globally–Jell-O Gelatin, American Express and IBM. For anyone who spends a significant time in an area, you know you build up both muscle and scar tissue in doing so. As you plan your…
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3 Effective and Low Cost Ways to Cultivate Your Customer Knowledge
I found this African proverb not long ago, “Knowledge is like a garden: if it is not cultivated, it cannot be harvested.” It serves as a reminder about the importance of challenging ourselves to continually seek to understand what is going on around us and in the world at large. For those of us who…