Author: Miriam Vializ-Briggs
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Customer Relationship Management: How to Romance Your Customers
As a creator, you know the world we live in today. It is a world where your product or service can be marketed globally. But at the same time, you may find that your competitors copy you and even offer a lower price. This is a situation you do not want to find yourself facing.…
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Case Studies, Use Cases, and References: 3 Must-Have Content Pieces in Your Marketing Toolkit
Not a ton is written about the importance of case studies, uses cases, and customer references–much is lost in the flurry around social media marketing tips. But we think these are 3 content pieces that are a must in your marketing and sales toolkit. Several months back, I attended an event where entrepreneurs and inventors…
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How to Create an Advisory Board for Your Business
I got a question from someone the other day who just launched her business. She was interested in knowing how to get feedback from trusted sources on her initiatives. It’s a good question. In addition to using the standard consumer research techniques, my advice was this: create an advisory board. I am not talking about how…
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What a Great-Grandmother Reminded Me About Sales
Recently, on holiday to Tenerife, Canary Islands, Spain, I was reminded by a great-grandmother of one of the keys to being a successful salesperson. She said, “give your customer your best advice.” Sounds simple, right? But first, let me tell you how I came to meet this wonderful great-grandmother. Touring around Tenerife, we visited the…
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Channel Sales Strategies | 4 Tips to Boost Your Sales
Maintaining strong relationships with your customers, prospects, and partners is key to help your business stay top of mind against your competitors. In this article, we will take a look at a number of channel sales strategies, plus four tips to help you boost your sales, at any time of the year. One of my favorite…
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5 Tips for Creating and Managing Joint Marketing Partnerships
Are you interested in OPM–other people’s money? I am! So what exactly does that mean? No, I am not talking about doing something that is illegal. Ha! It is actually a phrase coined in one of my past marketing roles. For our team, it was shorthand for securing funds from prospective partners for marketing activities.…
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What Goes Into a Successful Marketing Plan?
What does it take to create and implement a successful marketing plan? We always say that everyone is in “marketing.” That everyone is in “sales.” Why? Because no matter what role you have in your organization (an entrepreneur, a manager, or a subject matter expert), you need to be able to identify trends, to figure…
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How to Get Help With Your Marketing Plan
Going through a structured planning process and then writing and sharing your marketing plan will go a long way towards addressing many of the issues you struggle with to grow your brand. Are you struggling with getting funding from potential investors? Are you struggling with getting your employees engaged to support your goals? Are you struggling…
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What Do I Get out of Writing a Marketing Plan?
With so many communication platforms out there, it is hard not to get sucked into worrying about your next blog post, your next tweet, or your next event at the expense of thinking about your overall marketing strategy. We know you’re busy running your business or you’re busy conceiving the details of your new venture.…
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Every Day is a Good Day for Marketing Planning
Every day is a good day for marketing planning. Really? Yes, because a well-thought-out marketing plan will help you to win new business and customers, to get more investments if you need them, and to have your team more aligned and committed to your goals. I remember the first “big” marketing plan I had to…