Category: Market Research
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Channel Sales Strategies | 4 Tips to Boost Your Sales
Maintaining strong relationships with your customers, prospects, and partners is key to help your business stay top of mind against your competitors. In this article, we will take a look at a number of channel sales strategies, plus four tips to help you boost your sales, at any time of the year. One of my favorite…
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What Goes Into a Successful Marketing Plan?
What does it take to create and implement a successful marketing plan? We always say that everyone is in “marketing.” That everyone is in “sales.” Why? Because no matter what role you have in your organization (an entrepreneur, a manager, or a subject matter expert), you need to be able to identify trends, to figure…
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How to Get Help With Your Marketing Plan
Going through a structured planning process and then writing and sharing your marketing plan will go a long way towards addressing many of the issues you struggle with to grow your brand. Are you struggling with getting funding from potential investors? Are you struggling with getting your employees engaged to support your goals? Are you struggling…
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What Do I Get out of Writing a Marketing Plan?
With so many communication platforms out there, it is hard not to get sucked into worrying about your next blog post, your next tweet, or your next event at the expense of thinking about your overall marketing strategy. We know you’re busy running your business or you’re busy conceiving the details of your new venture.…
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Every Day is a Good Day for Marketing Planning
Every day is a good day for marketing planning. Really? Yes, because a well-thought-out marketing plan will help you to win new business and customers, to get more investments if you need them, and to have your team more aligned and committed to your goals. I remember the first “big” marketing plan I had to…
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4 Steps to Creating an Effective Message
I get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don’t lack for what to say, but rather how to sharpen its effectiveness. This guide provides 4 steps to creating an effective message. Step 1: THE TARGET: Who is…
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3 Effective and Low Cost Ways to Cultivate Your Customer Knowledge
I found this African proverb not long ago, “Knowledge is like a garden: if it is not cultivated, it cannot be harvested.” It serves as a reminder about the importance of challenging ourselves to continually seek to understand what is going on around us and in the world at large. For those of us who…