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Category: Blogging Tips

Recap: How to Design a Brand Identity for Bloggers

June 2, 2016
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| Categories: Blogging Tips, Branding
How to design a brand identity for bloggers

Thank you to everyone who joined our first Blab chat with Chelsea from The Creative Side! Chelsea and I talked about How to Design a Brand Identity for Bloggers for about an hour and a half, and we loved the questions you guys asked us during the Q&A section. Here's a rundown of the main points you'll hear us discuss during the workshop: - How to find your target audience (Lucy) - How to create a style for your brand (Chelsea) - How to communicate with your audience (Lucy) - How to design graphics that represent your brand (Chelsea) - How...

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The Essential Introduction to Starting a Blog for Mompreneurs

May 24, 2016
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| Categories: Blogging Tips
FB - The Essential Introduction to Starting a Blog for Mompreneurs

All moms deserve to fulfill their inner mompreneur–and if you have a business vision, Laura Williams is the original badass business mum. We're huge fans of her straight talk and actionable resources for mompreneurs (or mumpreneurs as they like to say across the pond!) Starting a blog is integral to your personal journey as an small business owner. We understand that starting a blog can be overwhelming (we're working on ours daily!), but it doesn't have to be. With a clear vision of your goals for your blog, you'll know what your end result looks like and be able to move swiftly towards that ideal finished product....

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4 Steps to Creating an Effective Message

May 11, 2016
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| Categories: Blogging Tips, Branding, Market Research
creating an effective message

I get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don't lack for what to say, but rather how to sharpen its effectiveness. This guide provides 4 steps to creating an effective message.   Step 1: THE TARGET: Who is my audience for this message? Messages are most effective when set in the context of a specific audience. Step 2: THE MESSAGE: What is the solution I am providing? This is the core of what you're promising to customers. Your unique value that is meaningful...

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