Category: Life Lessons
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How to Network for Business While Having a Mojito (or other choice beverage)
Many of you (and we!) like to enjoy casual parties or events. We think business networking events present great opportunities to engage in some good network building, market intelligence gathering, or sales prospecting. So, why not expand your networking to casual parties and get-togethers? I know, I know, you must be saying “Are you kidding me?…
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What a Great-Grandmother Reminded Me About Sales
Recently, on holiday to Tenerife, Canary Islands, Spain, I was reminded by a great-grandmother of one of the keys to being a successful salesperson. She said, “give your customer your best advice.” Sounds simple, right? But first, let me tell you how I came to meet this wonderful great-grandmother. Touring around Tenerife, we visited the…
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10 Books to Put on Your Summer Reading List
The summer season is the perfect time to catch up on all those books you’ve saved to your Amazon wish list since you put “read more books” in your New Year’s Resolution. We caught you! My mom and I have put together this list of some of our favorite books from our collective bookshelves. Some…
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15 Strategies To Make Your Home Rental Business Successful
Whether it’s a full house, an apartment or even one (tiny!) room, the vacation rental and home rental business is getting larger and larger by the day. Between Airbnb, HomeAway, and FlipKey alone, there are nearly 4 million listings worldwide. Perhaps you see an opportunity for yourself to start a home rental business. Go for it!! We…
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Life Lessons by Inspiring Moms on Mother’s Day (+ Every Day!)
I think it’s worth celebrating inspiring moms every day. When my mom and I decided to start a business together this year, it came on the heels of me getting mad at other people on the Internet (typical!). I was looking for new marketing freelancing opportunities and, on the recommendation of one of my friends, I…
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10 Marketing Lessons I Learned the Hard Way–So You Don’t Have To
I’ve spent a career working across many different businesses, in the consumer and b2b domains. I’ve been on some of the best brands globally–Jell-O Gelatin, American Express and IBM. For anyone who spends a significant time in an area, you know you build up both muscle and scar tissue in doing so. As you plan your…