I get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don’t lack for what to say, but rather how to sharpen its effectiveness. This guide provides 4 steps to creating an effective message.
Step 1: THE TARGET: Who is my audience for this message?
Messages are most effective when set in the context of a specific audience.
Step 2: THE MESSAGE: What is the solution I am providing?
This is the core of what you’re promising to…