Want to Create an Ad? 7 Questions to Get it Right the First Time

Advertising your business is absolutely necessary. If all the great brands do it (think Coca-Cola®, Apple®, Nike®), you need to do it too. With so much competition for people's attention, there's a need to constantly remind current customers AND potential new ones of what you have to offer. If you want to create an ad that will have a positive image and ROI, you'll need to do some important upfront thinking on your part. I've seen many small (and large) businesses have to re-work their ads after poor results: expenses that could have been avoided. Grab the 10 page workbook that goes along...

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Facebook’s News Feed update now considers time as a valuable metric

News Feed Update FYI: More Articles You Want to Spend Time Viewing Facebook announced this week that they are once again making changes to their News Feed as part of their “Feed Quality Program.” Based on feedback from users, they’ve determined that the actions people take, such as liking, clicking, commenting, or sharing content, don’t always paint a full picture of their sentiment. This change will affect both Instant Articles and posts you interact with through Facebook mobile. [video width="1280" height="720" mp4="https://brandmarketingtips.com/wp-content/uploads/2016/04/The-Latest-on-Facebook-Video-HD.mp4" poster="https://brandmarketingtips.com/wp-content/uploads/2016/04/Screen-Shot-2016-04-22-at-10.00.06-AM.png"][/video] This change comes on the heels of a similar news feed update made back in February. Through research...

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