Channel Sales Strategies | 4 Tips to Boost Your Sales

Channel sales strategies: 4 Tips to Boost Your Sales

Channel sales strategies: 4 Tips to Boost Your SalesMaintaining strong relationships with your customers, prospects, and partners is key to help your business stay top of mind against your competitors.

In this article, we will take a look at a number of channel sales strategies, plus four tips to help you boost your sales, at any time of the year.

One of my favorite inspirational ideas comes from world renowned poet and writer, Maya Angelou. She said, “I’ve learned that people will forget what you said, people will forget what you did, but people will…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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5 Tips for Creating and Managing Joint Marketing Partnerships

Creating Joint Marketing PartnershipsAre you interested in OPM–other people’s money? I am! So what exactly does that mean?

No, I am not talking about doing something that is illegal. Ha!

It is actually a phrase coined in one of my past marketing roles. For our team, it was shorthand for securing funds from prospective partners for marketing activities. This was very serious business; it meant the difference between running a sustained, strategic campaign and dabbling in short bursts of tactical messaging.

I get asked frequently about getting sponsorships or creating jointly funded and mutually beneficial…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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15 Strategies To Make Your Home Rental Business Successful

Pin 15 Strategies To Make Your Home Rental Business SuccessfulWhether it’s a full house, an apartment or even one (tiny!) room, the vacation rental and home rental business is getting larger and larger by the day. Between Airbnb, HomeAway, and FlipKey alone, there are nearly 4 million listings worldwide.

Perhaps you see an opportunity for yourself to start a home rental business. Go for it!! We did, eight years ago now, and we’ve been happy with the results.

We approached marketing our condominium by applying the same principles we teach…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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How to Make Your Pop-Up Show or Trade Show Booth Work for You

pop-up show or trade show booth tips

pop-up show or trade show booth tipsExhibiting at trade shows, conferences, or pop-up shows is a great way to promote your product to a targeted audience. You’re able to interact with your customers or prospects, and you get to see what your competition is up to. But, it can be expensive when compared to email or social media marketing. You need to account for your trade show booth, exhibitor fees, the packing, set up, dismantling, and transportation of your exhibit, plus travel costs. And, you’re investing time. Oh, and yes, your feet will be killing…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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Want to Create an Ad? 7 Questions to Get it Right the First Time

Pinterest - create an adAdvertising your business is absolutely necessary. If all the great brands do it (think Coca-Cola®, Apple®, Nike®), you need to do it too. With so much competition for people’s attention, there’s a need to constantly remind current customers AND potential new ones of what you have to offer.

If you want to create an ad that will have a positive image and ROI, you’ll need to do some important upfront thinking on your part. I’ve seen many small (and large) businesses have to re-work their ads after poor results: expenses that could…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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10 Marketing Lessons I Learned the Hard Way–So You Don’t Have To

10 marketing lessons

10 Marketing Lessons I Learned the Hard WayI’ve spent a career working across many different businesses, in the consumer and b2b domains. I’ve been on some of the best brands globally–Jell-O Gelatin, American Express and IBM. For anyone who spends a significant time in an area, you know you build up both muscle and scar tissue in doing so. As you plan your own marketing efforts, even if you’re just starting with a Facebook page, the following is a list of my top 10 marketing lessons, learned the hard way. Here’s to your success.

Superior value: Ensure that…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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3 Effective and Low Cost Ways to Cultivate Your Customer Knowledge

hree Effective and Low Cost Methods to Cultivate Your Customer Knowledge

hree Effective and Low Cost Methods to Cultivate Your Customer Knowledge

I found this African proverb not long ago, “Knowledge is like a garden: if it is not cultivated, it cannot be harvested.” It serves as a reminder about the importance of challenging ourselves to continually seek to understand what is going on around us and in the world at large.

For those of us who run a small business, it can be especially hard to spend the time to look outward given our limited time and financial resources. But cultivating your customer knowledge and…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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