Why We Love Johnny Cupcakes

We are always excited to see what we can learn from other entrepreneurs and owner-led businesses. Where did their inspiration come from? What makes them special?

We would like share with you some of our favorite examples we’ve gathered over the years in a dedicated series of posts.

In addition, we would also love to have you share with us brands you see as great companies and why. Our hope is that each of us can take away valuable “nuggets” that we can then apply in our own way.

We couldn’t think of a better example…

Lucy Briggs is an entrepreneur, social media marketing specialist, and co-founder of Brand Marketing Tips and Briggs + Briggs Marketing Services.

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Recap: How to Design a Brand Identity for Bloggers

How to design a brand identity for bloggers

How to Design a Brand Identity for Bloggers_blab chat recapThank you to everyone who joined our first Blab chat with Chelsea from The Creative Side! Chelsea and I talked about How to Design a Brand Identity for Bloggers for about an hour and a half, and we loved the questions you guys asked us during the Q&A section.

Here’s a rundown of the main points you’ll hear us discuss during the workshop:

– How to find your target audience (Lucy)
– How to create a style for your brand (Chelsea)
– How to communicate with your audience…

Lucy Briggs is an entrepreneur, social media marketing specialist, and co-founder of Brand Marketing Tips and Briggs + Briggs Marketing Services.

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4 Steps to Creating an Effective Message

creating an effective message

creating an effective messageI get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don’t lack for what to say, but rather how to sharpen its effectiveness. This guide provides 4 steps to creating an effective message.

 

Step 1: THE TARGET: Who is my audience for this message?

Messages are most effective when set in the context of a specific audience.

Step 2: THE MESSAGE: What is the solution I am providing?

This is the core of what you’re promising to…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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