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How to Create an Advisory Board for Your Business

How to Create an Advisory Board for Your BusinessI got a question from someone the other day who just launched her business. She was interested in knowing how to get feedback from trusted sources on her initiatives. It’s a good question. In addition to using the standard consumer research techniques, my advice was this: create an advisory board.

I am not talking about how to create a board of directors. That has financial and governance responsibilities. Rather, we’re talking about how to create an advisory board. An advisory board is a group of individuals…

How to pitch to a prospective advisory board member worksheet


Get the 5 step worksheet we recommend our clients to use when pitching a prospective advisory board member. You'll learn how to identify the skills and people you'll need for success–plus how to nail your pitch and set expectations for board members.

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Why We Love Johnny Cupcakes

We are always excited to see what we can learn from other entrepreneurs and owner-led businesses. Where did their inspiration come from? What makes them special?

We would like share with you some of our favorite examples we’ve gathered over the years in a dedicated series of posts.

In addition, we would also love to have you share with us brands you see as great companies and why. Our hope is that each of us can take away valuable “nuggets” that we can then apply in our own way.

We couldn’t think of a better example…

Trade Show Guide

Pin  trade show guide

Exhibiting at trade shows, conferences, or pop-up shows is a great way to promote your product to a targeted audience. We share tips and examples about how to make your pop-up show or trade show booth successful in this guide.

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What a Great-Grandmother Reminded Me About Sales

Keys to being a successful salespersonRecently, on holiday to Tenerife, Canary Islands, Spain, I was reminded by a great-grandmother of one of the keys to being a successful salesperson. She said, “give your customer your best advice.” Sounds simple, right?

But first, let me tell you how I came to meet this wonderful great-grandmother. Touring around Tenerife, we visited the village of Vilaflor, as recommended by the guide we received at the airport. It is a beautiful place, known for the “roseta,” a special type of embroidery. Walking around the tiny village, a…

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Channel Sales Strategies | 4 Tips to Boost Your Sales

Channel sales strategies: 4 Tips to Boost Your Sales

Channel sales strategies: 4 Tips to Boost Your SalesMaintaining strong relationships with your customers, prospects, and partners is key to help your business stay top of mind against your competitors.

In this article, we will take a look at a number of channel sales strategies, plus four tips to help you boost your sales, at any time of the year.

One of my favorite inspirational ideas comes from world-renowned poet and writer, Maya Angelou. She said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never…

The Sales Boost Action Planner

Pin 4 tips to rev up your sales worksheet
Maintaining strong relationships with your customers, prospects, and partners is key to help your business stay top of mind against your competitors.
In this action planner, we share four strategies to help you boost your sales, at any time of the year.
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5 Tips for Creating and Managing Joint Marketing Partnerships

Creating Joint Marketing PartnershipsAre you interested in OPM–other people’s money? I am! So what exactly does that mean?

No, I am not talking about doing something that is illegal. Ha!

It is actually a phrase coined in one of my past marketing roles. For our team, it was shorthand for securing funds from prospective partners for marketing activities. This was very serious business; it meant the difference between running a sustained, strategic campaign and dabbling in short bursts of tactical messaging.

I get asked frequently about getting sponsorships or creating jointly funded and mutually beneficial…

Online Business Foundations 101

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In this course, you’ll develop basic literacy in the language of business, which you can use to start or grow your own small business.

Starting an online business can be fun and exciting. It can also be scary and confusing! The first step is to decide on a business–and this may be the hardest part, since there are so many to choose from.

We’ll provide plenty of templates to help you through each section!

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What Goes Into a Successful Marketing Plan?

What does it take to create and implement a successful marketing plan?

We always say that everyone is in “marketing.” That everyone is in “sales.”

Why?

Because no matter what role you have in your organization (an entrepreneur, a manager, or a subject matter expert), you need to be able to identify trends, to figure out how to create and sustain value for your customers and partners (whether external or internal), and to develop effective ways to get that message across.

That’s the perspective we’ve thought about as we assembled the content for The Marketing Plan Blueprint course: to walk…

Online Business Foundations 101

Sumome header

In this course, you’ll develop basic literacy in the language of business, which you can use to start or grow your own small business.

Starting an online business can be fun and exciting. It can also be scary and confusing! The first step is to decide on a business–and this may be the hardest part, since there are so many to choose from.

We’ll provide plenty of templates to help you through each section!

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How to Get Help With Your Marketing Plan

Going through a structured planning process and then writing and sharing your marketing plan will go a long way towards addressing many of the issues you struggle with to grow your brand.

Are you struggling with getting funding from potential investors?

Are you struggling with getting your employees engaged to support your goals?

Are you struggling with positioning your brand so it can compete effectively to win more business?

One way to sort this out is by thinking from the outside in and not from the inside out.

Try saying that five times fast!

What we mean is that understanding the implications of what’s happening in…

Online Business Foundations 101

Sumome header

In this course, you’ll develop basic literacy in the language of business, which you can use to start or grow your own small business.

Starting an online business can be fun and exciting. It can also be scary and confusing! The first step is to decide on a business–and this may be the hardest part, since there are so many to choose from.

We’ll provide plenty of templates to help you through each section!

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What Do I Get out of Writing a Marketing Plan?

With so many communication platforms out there, it is hard not to get sucked into worrying about your next blog post, your next tweet, or your next event at the expense of thinking about your overall marketing strategy.

We know you’re busy running your business or you’re busy conceiving the details of your new venture.

So why does it make sense for you spend time writing a marketing plan?

For us, the benefits are many. Above all, it sets the foundation for how you are going to serve and win customers. It ensures that you are connecting all of the dots, from…

Online Business Foundations 101

Sumome header

In this course, you’ll develop basic literacy in the language of business, which you can use to start or grow your own small business.

Starting an online business can be fun and exciting. It can also be scary and confusing! The first step is to decide on a business–and this may be the hardest part, since there are so many to choose from.

We’ll provide plenty of templates to help you through each section!

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Every Day is a Good Day for Marketing Planning

Every day is a good day for marketing planning.

Really?

Yes, because a well-thought-out marketing plan will help you to win new business and customers, to get more investments if you need them, and to have your team more aligned and committed to your goals.

I remember the first “big” marketing plan I had to write for a business I was responsible for.

It scared the heck out of me!

Why? Because the stakes were high.

I had to develop one that convinced senior management that my business was worth investing in as much as I did AND it had to deliver results for the…

Online Business Foundations 101

Sumome header

In this course, you’ll develop basic literacy in the language of business, which you can use to start or grow your own small business.

Starting an online business can be fun and exciting. It can also be scary and confusing! The first step is to decide on a business–and this may be the hardest part, since there are so many to choose from.

We’ll provide plenty of templates to help you through each section!

Spam is the worst. We don't send that. Powered by ConvertKit

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10 Books to Put on Your Summer Reading List

Summer Reading List Picks

PIN - 10 Books Summer ReadingThe summer season is the perfect time to catch up on all those books you’ve saved to your Amazon wish list since you put “read more books” in your New Year’s Resolution. We caught you!

My mom and I have put together this list of some of our favorite books from our collective bookshelves. Some are perfect for the beach, while others are intended to help your business grow. Some are good for both! Can you guess who picked out which books?

Whether you’re traveling this summer or staying local, these…

Facebook Group Authority Spreadsheet

Authority form

Having trouble keeping up with all of the insightful and engaging Facebook groups you've joined? Or not sure which groups are worth your time to join? Download our spreadsheet with 65 of our favorite Facebook groups & a weekly schedule detailing their daily prompts and promo days. Perfect for bloggers, entrepreneurs & small biz owners!

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