5 Tips for Creating and Managing Joint Marketing Partnerships

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Creating Joint Marketing PartnershipsAre you interested in OPM–other people’s money? I am! So what exactly does that mean?

No, I am not talking about doing something that is illegal. Ha!

It is actually a phrase coined in one of my past marketing roles. For our team, it was shorthand for securing funds from prospective partners for marketing activities. This was very serious business; it meant the difference between running a sustained, strategic campaign and dabbling in short bursts of tactical messaging.

I get asked frequently about getting sponsorships or creating jointly funded and mutually beneficial…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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What Goes Into a Successful Marketing Plan?

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What does it take to create and implement a successful marketing plan?

We always say that everyone is in “marketing.” That everyone is in “sales.”

Why?

Because no matter what role you have in your organization (an entrepreneur, a manager, or a subject matter expert), you need to be able to identify trends, to figure out how to create and sustain value for your customers and partners (whether external or internal), and to develop effective ways to get that message across.

That’s the perspective we’ve thought about as we assembled the content for The Marketing Plan Blueprint course: to walk you…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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How to Get Help With Your Marketing Plan

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Going through a structured planning process and then writing and sharing your marketing plan will go a long way towards addressing many of the issues you struggle with to grow your brand.

Are you struggling with getting funding from potential investors?

Are you struggling with getting your employees engaged to support your goals?

Are you struggling with positioning your brand so it can compete effectively to win more business?

One way to sort this out is by thinking from the outside in and not from the inside out.

Try saying that five times fast!

What we mean is that understanding the implications of what’s happening in…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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What Do I Get out of Writing a Marketing Plan?

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With so many communication platforms out there, it is hard not to get sucked into worrying about your next blog post, your next tweet, or your next event at the expense of thinking about your overall marketing strategy.

We know you’re busy running your business or you’re busy conceiving the details of your new venture.

So why does it make sense for you spend time writing a marketing plan?

For us, the benefits are many. Above all, it sets the foundation for how you are going to serve and win customers. It ensures that you are connecting all of the dots, from…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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Every Day is a Good Day for Marketing Planning

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Every day is a good day for marketing planning.

Really?

Yes, because a well thought-out marketing plan will help you to win new business and customers, to get more investments if you need them, and to have your team more aligned and committed to your goals.

I remember the first “big” marketing plan I had to write for a business I was responsible for.

It scared the heck out of me!

Why? Because the stakes were high.

I had to develop one that convinced senior management that my business was worth investing in as much as I did AND it had to deliver results for…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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15 Strategies To Make Your Home Rental Business Successful

15 StrategiesTo Make Your Home Rental Business Successful

Pin 15 Strategies To Make Your Home Rental Business SuccessfulWhether it’s a full house, an apartment or even one (tiny!) room, the vacation rental and home rental business is getting larger and larger by the day. Between Airbnb, HomeAway, and FlipKey alone, there are nearly 4 million listings worldwide.

Perhaps you see an opportunity for yourself to start a home rental business. Go for it!! We did, eight years ago now, and we’ve been happy with the results.

We approached marketing our condominium by applying the same principles we teach…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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How to Make Your Pop-Up Show or Trade Show Booth Work for You

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pop-up show or trade show booth tipsExhibiting at trade shows, conferences, or pop-up shows is a great way to promote your product to a targeted audience. You’re able to interact with your customers or prospects, and you get to see what your competition is up to. But, it can be expensive when compared to email or social media marketing. You need to account for your trade show booth, exhibitor fees, the packing, set up, dismantling, and transportation of your exhibit, plus travel costs. And, you’re investing time. Oh, and yes, your feet will be killing…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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4 Steps to Creating an Effective Message

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creating an effective messageI get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don’t lack for what to say, but rather how to sharpen its effectiveness. This guide provides 4 steps to creating an effective message.

 

Step 1: THE TARGET: Who is my audience for this message?

Messages are most effective when set in the context of a specific audience.

Step 2: THE MESSAGE: What is the solution I am providing?

This is the core of what you’re promising to…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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Want to Create an Ad? 7 Questions to Get it Right the First Time

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Pinterest - create an adAdvertising your business is absolutely necessary. If all the great brands do it (think Coca-Cola®, Apple®, Nike®), you need to do it too. With so much competition for people’s attention, there’s a need to constantly remind current customers AND potential new ones of what you have to offer.

If you want to create an ad that will have a positive image and ROI, you’ll need to do some important upfront thinking on your part. I’ve seen many small (and large) businesses have to re-work their ads after poor results: expenses that could…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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10 Marketing Lessons I Learned the Hard Way–So You Don’t Have To

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10 Marketing Lessons I Learned the Hard WayI’ve spent a career working across many different businesses, in the consumer and b2b domains. I’ve been on some of the best brands globally–Jell-O Gelatin, American Express and IBM. For anyone who spends a significant time in an area, you know you build up both muscle and scar tissue in doing so. As you plan your own marketing efforts, even if you’re just starting with a Facebook page, the following is a list of my top 10 marketing lessons, learned the hard way. Here’s to your success.

Superior value: Ensure that…

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

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